We do what’s needed to make our clients’ brands stronger and more valuable.
Strategic analysis: Assessing your brand strength and its ability to build value and support your corporate strategy
Brand definition: Identifying what makes a company unique – its brand story, idea, vision, values and personality
Naming: Finding a unique, ownable and appropriate name for an organisation
Brand architecture: Defining how divisions, services and products are best linked to maximise a brand’s potential
Activation: Identifying key symbols of change, both short term and long term, and helping to put those in place
Messaging: Defining the story and key messages that should be used for each audience
Engagement: Ensuring that staff understand, buy into and support the brand in everything they do
Brand voice: Defining the tone of voice and key messaging for brands
Measurement strategies: Identifying the best approach for brand measurement
Corporate counselling: The gentle and persistent support and guidance of companies to create powerful brands