With its five journals competing to attract the best pieces of research, the Company of Biologists needed to be seen to be relevant and different. That’s where we came in.
Raffles Hotel in Singapore is one of the world’s iconic hotels. The brand had been extended from its Singapore origins to include hotels in seven other locations and further expansion was planned. However, without a clear definition, the brand was in danger of being diluted.
There are sometimes projects where we are not able to shout about what we have done. This is one of them. However, we can give a general overview of the work – which has been both extensive and global.
